Crafting the next-gen smartwatch experience
Creek is building the smartwatch that challengers the status quo. We designed the watch OS interface, companion mobile app, and marketing website — creating a cohesive ecosystem where every touchpoint feels premium, intuitive, and distinctly Creek.
Designing for a 1.5-inch circular display requires extreme restraint. Every pixel matters. Creek needed an interface that felt natural on the wrist while supporting health tracking, notifications, apps, and customization — without overwhelming users.
We developed a gesture-driven interface built on radial navigation and contextual information density. The design language uses bold typography, high contrast, and smooth animations optimized for the watch's hardware capabilities.
Rapid prototyping on actual watch hardware. We went through 30+ interaction models before landing on the final gesture system. Every animation was tested at 60fps on real devices to ensure the buttery feel that differentiates Creek.
What made this stand out
Gesture-driven navigation
A radial navigation system built for circular displays — intuitive swipes and taps that feel natural on the wrist.
150+ watch faces
A diverse collection of customizable watch faces — from minimal data displays to artistic compositions.
60fps on every transition
Every micro-interaction optimized for real hardware — buttery animations that make the interface feel alive.
What we shipped
How we built it
Research
Competitive analysis of wearable UX, user interviews with smartwatch owners, and hardware constraint mapping.
Explore
Interaction model exploration — 30+ concepts tested on physical prototypes to find the right gesture language.
Refine
Detailed UI design for all core watch experiences, companion app, and watch face collection.
Animate
Motion design for all transitions, optimized for 60fps on target hardware.
Deliver
Asset handoff, animation specs, and developer support through beta launch.
The interface Weboha designed got us featured at CES. Reviewers called it the most intuitive smartwatch UI they'd tested. That says everything.
Alex Kim
Founder, Creek
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Trusted by
Awesome Clients
Not to brag, but a lot of hot startups and market leaders reach out & touch base to commission our work.
Stripe 
Shopify 
Slack 
Notion 
Figma Have a similar project in mind?
Let's talk about how we can help. Free consultation, no strings attached.