Designing the #1 cold outreach platform
Instantly grew from a scrappy startup to a platform with 2M+ active users. But the product design hadn't kept pace with growth. We partnered with them to redesign the entire web app — creating a cohesive design system, streamlining complex workflows, and building a mobile experience that lets sellers prospect on the go.
Instantly's rapid growth led to a fragmented user experience. Features were added ad hoc, navigation was inconsistent, and the mobile experience was an afterthought. Users loved the product's power but struggled with its complexity.
We built a comprehensive design system from scratch, redesigned all core workflows with a focus on progressive disclosure, and created a native-feeling mobile app. The new design reduces cognitive load while making power features discoverable.
We embedded with the Instantly team for 6 months as an extension of their product org. Weekly design sprints, user testing sessions, and close collaboration with engineering ensured designs were buildable and validated.
What made this stand out
200+ component system
A comprehensive design system built from scratch — every token, variant, and state documented for engineering handoff.
Mobile-first experience
A native-feeling mobile app that lets sellers prospect on the go — designed for one-handed use during commutes.
Simplified power features
Progressive disclosure patterns that reduce cognitive load while keeping advanced functionality discoverable.
What we shipped
How we built it
Audit
Comprehensive UX audit of existing web app, user interviews, and analytics deep-dive.
System
Foundation design system — tokens, components, patterns — built for scale.
Flows
Redesigned all core user flows with interactive prototypes and user testing.
Mobile
Adapted the experience for mobile with platform-specific patterns for iOS and Android.
Ship
Detailed handoff, developer pairing, and iterative QA through production launch.
Weboha didn't just make things pretty — they fundamentally improved how our users work. Our task completion rate jumped 35% after the redesign.
James Park
Head of Product, Instantly
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