Turning browsers into buyers with design
Love the Sales aggregates the best sales across the internet into one beautiful shopping experience. But their conversion rates told a story of friction. We rebuilt the brand identity, redesigned the shopping experience end-to-end, and shipped a design that turned their conversion numbers around dramatically.
With thousands of products from hundreds of brands, Love the Sales needed a way to make discovery feel curated, not chaotic. The existing design was functional but forgettable — it didn't differentiate them from generic aggregators.
We created a premium, magazine-style shopping experience that makes browsing feel intentional. Personalized collections, smart filters, and a streamlined checkout reduced friction at every step of the funnel.
Data-driven design. We analyzed cart abandonment heatmaps, ran A/B tests on key pages, and iterated based on real user behavior. The brand refresh happened in parallel — a bolder identity that makes Love the Sales feel like a destination, not a utility.
What made this stand out
Magazine-style browsing
Curated product collections and editorial layouts that make browsing feel intentional, not overwhelming.
3-tap checkout flow
Streamlined from 8 steps to 3 — every friction point identified through heatmaps and removed.
Bold brand refresh
A premium identity that positions Love the Sales as a shopping destination, not just an aggregator.
What we shipped
How we built it
Analyze
Funnel analysis, heatmaps, user interviews, and competitive audit of top e-commerce experiences.
Brand
Brand refresh — new visual identity, typography, color system, and photography direction.
Design
End-to-end e-commerce redesign: browse, search, product pages, cart, and checkout.
Test
A/B testing key pages, iterating on checkout flow based on real conversion data.
Scale
Design system handoff, email templates, and guidelines for internal team continuation.
The numbers speak for themselves. 50% more cart conversions. But beyond the data — our brand finally feels premium. Customers tell us that.
Tom Sheridan
Co-founder, Love the Sales
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